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Local Political Communication on Twitter: Two Different Styles from TurkeyTwitter has become a critical political communication channel in Turkey.This situation is also valid for local politics, and all mayors of metropolitan municipalities extensively use Twitter accounts.Twitter messages could be analyzed for determining the communication styles of the account user.This research analyses the official Twitter accounts and content of 1400 messages each sent from these accounts, by Melih Gökçek, ex-Mayor of Ankara Metropolitan Municipality, and by Aziz Kocaoğlu, ex-Mayor of İzmir Metropolitan Municipality.Findings of the analysis revealed that Gökçek's tweets were less focused on the city he is responsible for, as compared to Kocaoğlu's tweets.While most of Gökçek's tweets were about the opposition party and world politics, with an aggressive tone, Kocaoğlu's tweets were more focused on İzmir and relatively constructive.It is concluded that these political communication style differences may be attributable to both the differences in their politics in general and local politics in particular.
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