Search, Showrooming, and Retailer Variety

Heski Bar‐Isaac · Sandro Shelegia

27 citations0/0 files storedMarketing Science

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

Abstract

Showrooming brings price-inelastic customers to stores with shallow assortments, which can lead to higher prices at stores with deep assortments (from which they showroom).

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References

1971A model of price adjustment 1999The Variety of an Assortment 1999Pricing, Product Diversity, and Search Costs: A Bertrand-Chamberlin-Diamond Model 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”1986True Monopolistic Competition as a Result of Imperfect Information 2009Prominence and consumer search 2013Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty 1956Variety in Retailing

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2024Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”2025Pricing strategies for dual-channel supply chain considering showrooming effect and channel power structures 2023Optimal product line design strategy for green and non-green products with blockchain technology 2023Re-examining the showrooming phenomenon: the moderating role of consumers' maximizing tendency

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