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The Value of Cluster Association for Digital Marketing in Tourism Regional Development
16 references·1 citing·46 second hop
The Value of Cluster Association for Digital Marketing in Tourism Regional Development (2020)The Value of Cluster Association for Digi…A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers (2015)A research on effectiveness o…Clusters and the New Economics of Competition (2014)Clusters and the New Economic…Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory (2013)Moving beyond multiple regres…Are social media replacing traditional media in terms of brand equity creation? (2012)Are social media replacing tr…Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts (2011)Harnessing the Influence of S…The Impact of New Media on Customer Relationships (2010)The Impact of New Media on Cu…Use and Impact of Online Travel Reviews (2008)Use and Impact of Online Trav…Networks, clusters and innovation in tourism: A UK experience (2006)Networks, clusters and innova…Information Technology and the Performance of the Customer Service Process: A Resource-Based Analysis1 (2005)Information Technology and th…IT competency and firm performance: is organizational learning a missing link? 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References

  • 1998Clusters and the new economics of competition.5,717 cited
  • 2000A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation15,027 cited
  • 2014Clusters and the New Economics of Competition4,857 cited
  • 2013Moving beyond multiple regression analysis to algorithms: Calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory1,969 cited
  • 2003IT competency and firm performance: is organizational learning a missing link?1,809 cited
  • 2010The Impact of New Media on Customer Relationships1,430 cited
  • 2000Industrial Clusters: Complexes, Agglomeration and/or Social Networks?1,306 cited
  • 2008Use and Impact of Online Travel Reviews1,159 cited
  • 2002Strategic alliances as social capital: a multidimensional view1,084 cited
  • 2005Information Technology and the Performance of the Customer Service Process: A Resource-Based Analysis11,010 cited
  • 2006Networks, clusters and innovation in tourism: A UK experience933 cited
  • 2012Are social media replacing traditional media in terms of brand equity creation?843 cited
  • 2000An importance-performance analysis of hotel selection factors in the Hong Kong hotel industry: a comparison of business and leisure travellers658 cited
  • 2001Agglomeration effects and performance: a test of the Texas lodging industry

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532 cited
  • 2011Harnessing the Influence of Social Proof in Online Shopping: The Effect of Electronic Word of Mouth on Sales of Digital Microproducts524 cited
  • 2015A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers466 cited
  • Cited by

    • 2023Digital transformation and the new combinations in tourism: A systematic literature review156 cited