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Abstract Experimental methods for modifying mood are a mainstay of modern research in the area of cognition and emotion. Reflecting the popularity of this approach, a survey of Psychological Abstracts spanning the past three decades reveals a steady increase in the number of research reports dealing with experimentally engendered moods: from fewer than 10 between 1973 and 1977 to over 170 within the most recent 5-year period, 2001–2005.
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