Analisis Pencarian Informasi Remaja Generasi z dalam Proses Pengambilan Keputusan Belanja Online (Analisis pada Mahasiswa Ilmu Komunikasi Universitas Tidar)

Fitria Khairum Nisa · Arief Bregas Viratama · Nurul Hidayanti

11 citations0/0 files storedKomunikologi Jurnal Pengembangan Ilmu Komunikasi dan Sosial

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior and Marketing Influence Digital Marketing and Social Media Information Retrieval and Search Behavior

Abstract

Abstrak Berdasarkan survey, salah kegiatan berinternet yang paling sering dilakukan adalah belanja online sebanyak 44.6%. Sedangkan generasi yang mendominasi penggunaan internet adalah generasi z. Generasi z merupakan generasi yang akrab dengan dunia digital dan berani mengambil resiko. Penelitian ini bertujuan untuk melihat bagaimana generasi z melakukan proses pencarian informasi dalam melakukan belanja online dengan menyebarkan angket serta melakukan wawancara mendalam. Penelitian ini menggunakan mix method. Adapun subjek dari penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi, Universitas Tidar. Hasil penelitian ini menunjukan bahwa ulasan produk di e-commerce merupakan sumber utama remaja generasi z dalam mencari informasi yakni sebesar 80.7%. Sumber informasi lainnya adalah ulasan produk di sosial media dan bertanya kepada teman. Adapun alasannya adalah untuk mencari trend terkini serta ulasan produk dapat dipercaya dan generasi z peduli dengan pendapat orang sekitar. Abstract Based on the survey, one of the most frequently carried out internet activities was online shopping which is 44.6%. Meanwhile, the generation that dominates internet usage is z generation. Z generation z is a generation that is familiar with the digital world and is willing to take risks. This study aims to see how generation Z performs the information search process in online shopping. This study uses a mix method by distributing questionnaires and conducting in-depth interviews. Subject of this research is the students of communication in Tidar University. The results of this study indicate that product reviews on e-commerce is the main source of z generation adolescents in seeking information, which is 80.7%. Other sources of information are product reviews on social media and asking friends. The reasons for those are they look for the newest trend and product reviews are trustworthy and z generation cares what people think about them.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 11 citations exist upstream.

References

2010Grown Up Digital: How the Net Generation Is Changing Your World.2009Grown Up Digital: How the Net Generation is Changing Your World 2009Grown Up Digital – How the Net Generation Is Changing Your World 2014Understanding review helpfulness as a function of reviewer reputation, review rating, and review depth 2018Perilaku Pembelian Hedonis Generasi Z: Promosi Pemasaran, Kelompok Acuan, dan Konsep Diri 2018Gaya Pengambilan Keputusan Pembelian Pakaian Secara Online pada Generasi Z Indonesia 2015PENGARUH GAYA HIDUP KONSUMTIF DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LOKAL 2016Assessing the Online Purchasing Decisions of Generation Z

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.