Risk perception and eye-tracking: a research on university students

Abstract

Purpose-The purpose of this study is to analyze the risk perception of university students by the use of eye-tracking technique and reveal the relation between risk perception, financial literacy and financial behavior.Methodology-In order to measure risk perception, financial literacy financial behavior and demographics of participants four different questionnaires were offered.To measure risk perception, participants were asked to make a choice between safe money and lottery game.While the participants were answering the questions, their eye movements were recorded via an eye-tracking device.The data was analyzed by Chi square test, Fisher's test, Sign Test and Mann-Whitney U test.Findings-The risk perception is not subject to change although switch to safe money option has been observed at early stages of games when the amount of safe money is increasing.There is a difference in gaze time under different scenarios and risk attitudes.No relation has found between eye movements, financial literacy and behavior.Conclusion-The amount of safe money has an effect on participants' choice on the lottery/safe money option; in spade of the finding on differences in fixation time under different scenarios and risk attitudes, no relation could be documented between eye movements, financial perception, financial behavior and financial literacy.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 1 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.