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The purpose of this study was to explain and predict the tennis participatn adherence intention and drop intention of university students. In early studies about tennis participants less work have been done about factors like attitude, subjective norm, perceived behavior control, group confirmity pressure, face saving, and self efficacy, especially tennis attributes. The subjects for this study were 269 college students. The statistical method utilized in this study was factor analysis, pearson’s correlation, and multiple regression method through the SPSS 10.01 version for windows. Based on the above research methods and procedures, this study produced the following results. 1) Tennis attributes are ‘flow’, ‘image’, ‘female’, ‘technique’, ‘serve’, ‘term’, ‘constraint’, and ‘benefit.’ 2) Flow, technique, serve, term, constraint, and benefit are significant in attitudes(R^2=.648). 3) ‘Flow’, ‘technique’ in tennis attributes, Attitudes and group conformity pressure influence participant adherence intention(R^2=.525). 4) ‘Flow’, ‘technique’, ‘constraint’, and ‘benefit’ in tennis attributes, perceived behavior control, face saving, group conformity pressure, and self efficacy influence participant drop intention(R^2=.367).
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