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Clustering Algorithms and RFM Analysis Performed on Retail Transactions

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References

2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
2012Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining252 cited
2014A decision-making framework for precision marketing106 cited
2015Customer segmentation in a large database of an online customized fashion business100 cited
2016Customer Clustering Using a Combination of Fuzzy C-Means and Genetic Algorithms33 cited

Cited by

2023Imperative role of customer segmentation technique for customer retention using machine learning techniques6 cited
2024Analisis Loyalitas Pelanggan Business To Business Berdasarkan Model RFM Menggunakan Algoritma Fuzzy C-Means5 cited

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