Abstract Fatherhood scholarship has made much theoretical progress over the past decades, yet existing models and concepts continue to draw primarily on western, educated, industrialized, rich, and democratic (WEIRD)‐centric assumptions. This review uses demographically sizeable, culturally significant, yet understudied and undertheorized Chinese fathers as an example to reveal the limitations of applying WEIRD‐centric perspectives when studying fathering and fatherhood. Specifically, existing models and concepts of fathering and fatherhood, with an emphasis on father involvement, especially in rough‐and‐tumble play, are predicated on the assumptions of nuclear family and western hegemonic masculinity. The Chinese cultural tradition, in contrast, endorses a literatus masculinity and emphasizes the family lineage, thereby encouraging fathers' educational involvement and inviting grandparental care. These cultural traditions intersect with unfolding social developments in contemporary Chinese societies to shape fathering ideals and practices. A full, routine inclusion of non‐WEIRD fathers, such as Chinese fathers, promises to benefit the scholarship on fathering and fatherhood as a whole.
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