Mediatized Taiwanese Mandarin: A Text-mining Approach to Speaker Stereotypes

Abstract

Abstract This study adopts text-mining techniques to investigate Chinese mainlanders’ attitudes towardgangtaiqiang, a mediatized variety of Taiwanese Mandarin. The study provides evidence for an emerging shift in attitudes towardgangtaiqiangas discussed in Peng (2018). Using key qualifiers (e.g., babyish, soft, and polite) scraped from online forums discussinggangtaiqiangand Taiwanese television programs, this study constructs a “lexical network” with links between words or phrases that co-occur in the data set to discover distinct themes or conceptual categories linked togangtaiqiang. Our analysis attributes the effeminized perceptions ofgangtaiqiangto (1) the mediatized representations of Taiwanese Mandarin inspired by Korea’s burgeoning trend of metrosexuality and (2) a patriarchal culture that equates China’s ascending global power with traditional notions of manhood.

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