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42 citations0/0 files storedJournal of Consumer Marketing

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Innovation Diffusion and Forecasting Marketing and Advertising Strategies Business Strategies and Innovation

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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210035418. When citing the article, please cite: Rick Brown, (1992), “Managing the ‘S’ Curves of Innovation”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 3, pp. 41 - 52.

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