Workbronze2021

E-Commerce Adoption in SMEs: A Literature Review

Yoga Religia · Surachman Surachman · Fatchur Rohman · Nur Khusniyah Indrawati

31 citations0/0 files storedInternational Conference on Economics Engineering and Social Science (InCEESS)

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SMEs Development and Digital Marketing Technology Adoption and User Behaviour E-commerce and Technology Innovations

Abstract

Development of information technology (IT) has been driven changes in various fields, one of which is in marketing. The use of IT in marketing will not be separated from internet, where e-commerce services have now emerged that allow businesses to conduct face-to-face transactions by removing barrie

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2003Diffusion of innovations.2003User Acceptance of Information Technology: Toward a Unified View 1991The processes of technological innovation 2003Diffusion of Innovations, 5th Edition 1990processes of technological innovation

Cited by

2024The Influence of Technological Factors on Adoption E-Commerce in SME: The Role of Trust 2023TOE Framework for E-Commerce Adoption by MSMEs during The COVID-19 Pandemic: Can Trust Moderate?2026Effect of E-Commerce Immediacy Adaptation on Company Performance with a Focus on Customer Satisfaction in Retail Industry: Case Study of Mydin Mohamed Holdings Bhd

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