Branding importance in business-to-business marketsSusan McDowell Mudambi2002-09-01articleIndustrial Marketing Management442 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 442 citations exist upstream.References1994The Commitment-Trust Theory of Relationship Marketing1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1995Building Strong Brands1991Managing Brand Equity2000An Examination of Selected Marketing Mix Elements and Brand Equity1971The Theory of Buyer Behavior1996‘Building Strong Brands’1990Performance Outcomes of Purchasing Arrangements in Industrial Buyer-Vendor RelationshipsCited by2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation2008Investigating the service brand: A customer value perspective2003Brand equity in the business-to-business market2010Brand awareness in business markets: When is it related to firm performance?2004The power of emotion: Brand communication in business-to-business markets2016What messages to post? Evaluating the popularity of social media communications in business versus consumer markets