\nThe use of partial least squares path modeling in international marketing

Abstract

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Cite this

Jörg Henseler, Christian M. Ringle, Rudolf R. Sinkovics (2009). \nThe use of partial least squares path modeling in international marketing. Radboud Repository (Radboud University). https://doi.org/10.1108/s1474-7979(2009)0000020014

@book{jrg2009nthe,
  title  = {\nThe use of partial least squares path modeling in international marketing},
  author = {Henseler, Jörg and Ringle, Christian M. and Sinkovics, Rudolf R.},
  year   = {2009},
  publisher = {Radboud Repository (Radboud University)},
  doi    = {10.1108/s1474-7979(2009)0000020014}
}

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