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Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales
16 references·5 citing·50 second hop
Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales (2014)Differential Effects of Keyword Selection…Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products (2011)Research Note —The Impact of …Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)What Makes a Helpful Online R…What makes a helpful online review? a study of customer reviews on amazon.com (2010)What makes a helpful online r…Empirical Analysis of the Impact of Recommender Systems on Sales (2010)Empirical Analysis of the Imp…Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Analyzing the Relationship Be…Temporal construal. (2003)Temporal construal.Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream (2003)Buying, Searching, or Browsin…Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior1 (2002)Evidence of the Effect of Tru…Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior (2002)Evidence of the effect of tru…Analysis of cross category dependence in market basket selection (2000)Analysis of cross category de…The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)The “Shopping Basket”: A Mode…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …The Buying Impulse (1987)The Buying ImpulseThe Significance of Impulse Buying Today (1962)The Significance of Impulse B…The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform (2021)The Relationship Between Onli…The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms (2021)The Effects of Price Rank on …Effects of paid search advertising on product sales: a Chinese semantic perspective (2020)Effects of paid search advert…How should retail advertisers manage multiple keywords in paid search advertising? (2019)How should retail advertisers…Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors (2015)Search Engine Advertising Ado…Measuring the Involvement Construct (1985)Econometric Analysis of Cross Section and Panel Data (2001)Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms (2013)Promotional Marketing or Word-of-Mouth? 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(1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Handbook of consumer behavior (1991)Store atmosphere and purchasing behavior (1994)The Value of Purchase History Data in Target Marketing (1996)E-Customization (2003)A multiple discrete–continuous extreme value model: formulation and application to discretionary time-use decisions (2004)Creating Enduring Customer Value (2016)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Economic Action and Social Structure: The Problem of Embeddedness (1985)On the Evaluation of Structural Equation Models (1988)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)A Theory of Social Comparison Processes (1954)Judgment under Uncertainty: Heuristics and Biases (1975)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism (2016)Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2016)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Judgment under Uncertainty: Heuristics and Biases (1974)The Impact of New Media on Customer Relationships (2010)The psychology of interpersonal relations. (1958)The empirical case for two systems of reasoning. (1996)Risk as feelings. (2001)Dehumanization: An Integrative Review (2006)Constructive and unconstructive repetitive thought. (2008)Construal-level theory of psychological distance. (2010)Time-inconsistent Preferences and Consumer Self-Control (1991)Impulse buying: Modeling its precursors (1998)
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References

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  • 1998Constructive Consumer Choice Processes2,850 cited
  • 2010What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com12,499 cited
  • 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited
  • 1987The Buying Impulse2,102 cited
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  • 1962The Significance of Impulse Buying Today1,049 cited
  • 2003Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream744 cited
  • 1999The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions478 cited
  • 2011Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products454 cited
  • 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?375 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
  • 2000Analysis of cross category dependence in market basket selection324 cited

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  • 2010Empirical Analysis of the Impact of Recommender Systems on Sales320 cited
  • 2002Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior1312 cited
  • Cited by

    • 2021The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform36 cited
    • 2019How should retail advertisers manage multiple keywords in paid search advertising?21 cited
    • 2020Effects of paid search advertising on product sales: a Chinese semantic perspective19 cited
    • 2021The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms17 cited
    • 2015Search Engine Advertising Adoption and Utilization: An Empirical Investigation of Inflectional Factors14 cited