Peran dan Manfaat Sosial Media Marketing bagi Usaha Kecil

Abstract

The rapid growth of social networking sites has become a powerful tool for business owners to engage customers as well as a tool that can increase brand loyalty and drive revenue growth from a business. Social media has changed the way people connect and communicate, and change the way they do business. This study examines the utilization of social media marketing for small entrepreneurs. this type of research is a descriptive study on young people, small entrepreneurs who use social media in Medan. The method used is structured interviews with the help of questionnaires as well as observation of social media used. Interview conducted to the owner or manager of Small Business as much as 44 respondents selected by purposive sampling. The results showed that small business managers have not utilized social media marketing maximally for business interests.

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