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Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data · Study

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ArticleCigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data

John G. Dawes2012

OA

Articlegreen2012

Cigarette Brand Loyalty and Purchase Patterns: An Examination Using US Consumer Panel Data

66 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Smoking Behavior and Cessation Consumer Behavior in Brand Consumption and Identification

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References

1997Do Customer Loyalty Programs Really Work 1990Double Jeopardy Revisited 2008Database Paper—The IRI Marketing Data Set 2003Understanding brand performance measures: using Dirichlet benchmarks 1991Repeat-Buying: Facts, Theory and Applications.1994On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models 1959The Pattern of Consumer Purchases 1974The Theory of Stochastic Preference and Brand Switching

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Year2012

Typearticle

Published2012-01-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations66

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2013.11.014

openalex_workW3123856983

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