Advocacy 2.0: An Analysis of How Advocacy Groups in the United States Perceive and Use Social Media as Tools for Facilitating Civic Engagement and Collective Action

Jonathan A. Obar · Paul Zube · Clifford Lampe

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Social Media and Politics E-Government and Public Services Public Relations and Crisis Communication

Abstract

Abstract Can social media promote civic engagement and collective action? Advocacy organizations think so. Obar, Zube, and Lampe surveyed 169 individuals from 53 advocacy groups of diverse interests and sizes and identified a revealing trend. All groups admitted that they use social media technologies to communicate with citizens almost every day. Respondents also believe that social media enable them to accomplish their advocacy and organizational goals across a range of specified activities. The authors note that the relationship between this and real political and ideological change is still speculative, but suggest that future studies can build on their research.

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2009Users of the world, unite! The challenges and opportunities of Social Media 1966The Logic of Collective Action.2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1999Power in Movement: Social Movements and Contentious Politics 2008Here comes everybody: the power of organizing without organizations 2011The net delusion: the dark side of Internet freedom 2010It's Complicated: Facebook Users' Political Participation in the 2008 Election 1983The Origins and Maintenance of Interest Groups in America

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