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The Role of Hubs in the Adoption Process
16 references·16 citing·29 second hopsampled
The Role of Hubs in the Adoption Process (2009)The Role of Hubs in the Adoption ProcessAdvances in Consumer Research (2025)Advances in Consumer ResearchUsing Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…The Network Paradigm in Organizational Research: A Review and Typology (2003)The Network Paradigm in Organ…Marketing in the Network Economy (1999)Marketing in the Network Econ…The Contingent Value of Social Capital (1997)The Contingent Value of Socia…Network models of the diffusion of innovations (1996)Network models of the diffusi…Structural Holes: The Social Structure of Competition (1995)Structural Holes: The Social …Structural Holes (1992)Structural HolesEffects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Product Growth for Model Consumer Durables (1969)A New Product Growth for Mode…Medical Innovation: A Diffusion Study. (1967)Medical Innovation: A Diffusi…Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …Personal Influence: The Part Played by People in the Flow of Mass Communications (1956)Personal Influence: The Part …The People's Choice (1945)The People's ChoiceOnline influencer marketing (2022)Online influencer marketingInfluencer Marketing Effectiveness (2022)Influencer Marketing Effectiv…The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)The dynamic effect of interac…Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media marketing strate…Using online opinion leaders to promote the hedonic and utilitarian value of products and services (2018)Using online opinion leaders …The effect of social networks structure on innovation performance: A review and directions for research (2018)The effect of social networks…How Does Social Media Impact Bitcoin Value? A Test of the Silent Majority Hypothesis (2018)How Does Social Media Impact …A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Thematic Exploration of Dig…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? (2013)Intrinsic vs. Image-Related U…Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011)Two hearts in three-quarter t…Seeding Strategies for Viral Marketing: An Empirical Comparison (2011)Seeding Strategies for Viral …Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior (2011)Generalizations on consumer i…Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks (2011)Creating Social Contagion Thr…Agent-based modeling in marketing: Guidelines for rigor (2011)Agent-based modeling in marke…Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Customer-to-Customer Interact…The Strength of Weak Ties (1973)Foundations of social theory (1990)Social Capital in the Creation of Human Capital (2000)The Network Structure Of Social Capital (2000)E Pluribus Unum : Diversity and Community in the Twenty‐first Century The 2006 Johan Skytte Prize Lecture (2007)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Situated Learning: Legitimate Peripheral Participation. (1994)Abusive Supervision in Work Organizations: Review, Synthesis, and Research Agenda (2007)Organizational Social Network Research:Core Ideas and Key Debates (2010)On Network Theory (2011)Diffusion of Innovations 1 (2019)The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (1968)Uses and Gratifications Theory in the 21st Century (2000)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect (1996)Social Capital: Implications for Development Theory, Research, and Policy (2000)Social Capital: Prospects for a New Concept (2002)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Social Capital: Its Origins and Applications in Modern Sociology (1998)Birds of a Feather: Homophily in Social Networks (2001)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1992Structural Holes9,086 cited
  • 1995Structural Holes: The Social Structure of Competition7,853 cited
  • 1969A New Product Growth for Model Consumer Durables5,999 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1997The Contingent Value of Social Capital3,386 cited
  • 2003The Network Paradigm in Organizational Research: A Review and Typology3,247 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications2,157 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1956Personal Influence: The Part Played by People in the Flow of Mass Communications1,880 cited
  • 1945The People's Choice1,732 cited
  • 1996Network models of the diffusion of innovations1,659 cited
  • 1967Medical Innovation: A Diffusion Study.1,383 cited
  • 1999

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Marketing in the Network Economy
1,067 cited

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  • 2013Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?479 cited
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