Factors Affecting the Trust in the Online Shopping and E-commerce Success of Companies

Abstract

E-commerce and its related technologies are the most recent development of the system that involves a great potential effect on the execution of online business and economic growth as well. Therefore, this paper adds to the extant literature by scrutinizing the factors influencing the customers' trust in the online shopping system in Canada and its impact on the e-commerce success of companies. A set of hypotheses are proposed to examine these links, considering the role of factors influencing the customer trust that may be played to determine e-commerce success in Canadian companies. SPSS will be applied to a selected sample of companies in Canada. There are three objectives in this research: to find out what are the factors that influence the trust of the customer in using online shopping systems in Canada, how does the trust of the customer in using online shopping affect the E-commerce success of the company, and find effective ways to increase the trustworthiness of the seller in the eyes of the customer. As the existing literature did not pay much attention to the e-commerce success of companies as well as the role of trust making, consequently, this study intends to evaluate the links between the variables in the context of Canadian companies. This research target is to measure the public knowledge and provide guidelines for both consumers and e-marketers to improve their services and help to reduce the setback to online shopping in Canada. Also, this research can be a guide and source to other countries with similar conditions. E-commerce is an important technology that is been introduced in Canada and like any other system where there are some flaws and shortages, this research is to help and conduct a solid guide for consumers for them to gain a better understanding of the risks and benefits of using this technology and for e-marketers to help make trust among their customers.

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