In this paper we present a new design which allows us to draw inferences on the distribution of lying behavior among the population. Participants received a dice in order to determine their payoff anonymously. Whatever they reported to have rolled, they received as payoff. 39% of the subjects were honest and maximally 22% of them were lying completely. Interestingly we found subjects who lied but who did not maximize their income by doing so. Using additional experiments, we can show that a compelling explanation for this behavior is the desire to maintain a favorable self-concept, including honesty and non-greediness.
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