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The cost structure of influencers’ posts: the risk of losing followers · Study

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ArticleThe cost structure of influencers’ posts: the risk of losing followers

Carlos Oliveira2021

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Articlebronze2021

The cost structure of influencers’ posts: the risk of losing followers

Carlos Oliveira · Ana Cristina Bicharra García · Adriana Santarosa Vivacqua

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Social Media and Politics Digital Marketing and Social Media Media and Digital Communication

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References

1991The theory of planned behavior 2014Constructing grounded theory 1990Basics of qualitative research 1958Compliance, identification, and internalization three processes of attitude change 2001Developing fully functional E-government: A four stage model 2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model 1934Who shall survive?: A new approach to the problem of human interrelations.2006The Effects of E‐Government on Trust and Confidence in Government

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Year2021

Typearticle

Published2021-01-20

VenuePersonal and Ubiquitous Computing

ISSN-L1617-4909

Languageen

Citations10

Files0 public / 0

ShelfSocial Media and Politics

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doi10.1007/s00779-020-01502-3

openalex_workW3124782978

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