Social Influence in Mobile Phone Adoption: Evidence from the Bottom of Pyramid in Emerging Asia

Harsha de Silva · Dimuthu Ratnadiwakara · Ayesha Zainudeen

93 citations0/0 files storedSSRN Electronic Journal

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Innovation Diffusion and Forecasting Technology Adoption and User Behaviour ICT Impact and Policies

Abstract

This paper attempts to quantitatively measure the various influences on mobile phone adoption at the bottom of the pyramid (BOP) in Bangladesh, Pakistan, India, Sri Lanka, Philippines and Thailand. Based on an existing theoretical framework adoption is modeled by fitting a logit model to a large six country dataset. The study finds evidence for the importance of social influence in mobile adoption in two modes: one that exerts pressure on individuals to adopt; and another that helps generate benefits via social networks that are tied in with economic and business networks. The paper elaborates on the resulting social policy implications for using mobile telephone services to fight poverty at the BOP in these and similar countries.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 93 citations exist upstream.

References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2003Diffusion of Innovations, 5th Edition 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis 2003Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation

Cited by

2018Multinationals, international business, and poverty: A cross-disciplinary research overview and conceptual framework 2019Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal 2016Modeling Intermediary Satisfaction with Mandatory Adoption of E-government Technologies for Food Distribution 2023Factors Affecting Intention Toward ICT Adoption in Rural Entrepreneurship: Understanding the Differences Between Business Types of Organizations and Previous Experience of Entrepreneurs

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.