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The Chinese company, Alibaba, is changing the way global business is conducted. This fast growing B2B company has benefited from the explosion in information technology and has developed a unique business model. This case examines Alibaba’s success and how the company is unique from most Western companies. Issues such as changing methods of engaging in international business, unique strategies, and stakeholder priorities are discussed in the case. Global trade starts here Alibaba motto Jack Ma is a man on a mission. The Chinese entrepreneur who founded Alibaba, and other companies, wants to change the way business-to-business (B2B) is conducted, and to develop a platform to support small and medium sized enterprises (SMEs). Alibaba, Taobao, and other Ma creations have already begun to make some wonder how this former English teacher, with an unassuming demeanor, has been so successful, and what the future holds for his companies and the future of B2B activity.
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