Articlehybrid2021

Envisioning PR research without taking organizations as collective actors for granted: A rejoinder and extension to Hou

26 citations0/0 files storedPublic Relations Inquiry

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Public Relations and Crisis Communication Management and Organizational Studies Communication Studies and Media

Abstract

In a recent article in Public Relations Inquiry, Jenny Hou has fittingly argued for a stronger focus on agency and actorhood in PR research. We point to two crucial aspects in which we think her arguments need to be extended, namely: (a) embracing the constitutive role of communication for organizational actorhood and agency, and (b) rethinking the role of PR in the constitution of organizational actors. We argue that such extension would allow for an important and radical twist in perspective that highlights a widely neglected question in PR research: What if the collective actorhood status of organizations is not treated as a given but rather arises from communicative attributions of such actorhood status to social entities? Finally, we develop key implications from this shift in perspective for PR scholarship, education, and practice.

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References

2010The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy 2018Defining, Conceptualising and Measuring the Digital Economy 20091 Constitutional Amendments: “Materializing” Organizational Communication 2013What's “New” About New Forms of Organizing?2011Communication, Organizing and Organization: An Overview and Introduction to the Special Issue 2008Comparing apology to equivalent crisis response strategies: Clarifying apology's role and value in crisis communication 2009Perspective—Finding the Organization in Organizational Theory: A Meta-Theory of the Organization as a Social Actor 2014The Routledge Handbook of Strategic Communication

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