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The purpose of this paper is to evaluate the relations of originality, efficiency, conformism, and entrepreneurial potential. The sample consisted of a student population from Serbia and Bosnia and Herzegovina as EU candidate countries and from the EU member country, Belgium. Research results can help policy makers receive valuable information on how to improve student attitude towards entrepreneurship. Data was collected from a sample of 1008 university students from these three countries. The Kirton Adaptation Innovation Inventory (KAI), Questionnaire on Entrepreneurial Traits (QET), and The Scale of Entrepreneurial Potential (SEP) were applied in the research in order to obtain data. Canonical correlation analysis revealed a significantly strong relation between originality, efficiency, conformism, and dimensions of the Entrepreneurial Traits model, as well as significant relation to the entrepreneurial potential model. Findings from this study may provide data that could be used to develop and foster the entrepreneurship potential of students and help improve the economy in the region.
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