Organizational Disaster Communication Ecology: Examining Interagency Coordination on Social Media During the Onset of the COVID-19 Pandemic

Wenlin Liu · Weiai Wayne Xu · Burton St. John

42 citations0/0 files storedAmerican Behavioral Scientist

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Public Relations and Crisis Communication Disaster Management and Resilience Communication and COVID-19 Impact

Abstract

Interagency coordination is crucial for effective multiagency disaster management. Viewing government and emergency management organizations as vital components of citizens’ disaster communication ecology, this study examines how a group of Texas-based public health departments and emergency management offices engaged in interagency coordination during different phases of the COVID-19 pandemic. By analyzing coronavirus-related agency tweets between early February and the end of August 2020, the study assesses two types of interagency coordination: (1) content-level coordination in the form of semantic similarity among the selected public agencies serving different jurisdictions and (2) relational-level coordination in terms of referencing common stakeholders through retweeting coronavirus-related information. Using a granular, four-stage construct of a crisis, results identify stage-based variation with regard to peer-to-peer and federal-to-local coordination. We conclude with theoretical and practical implications for communication ecology and disaster management.

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1994The interdisciplinary study of coordination 2005Crisis and Emergency Risk Communication as an Integrative Model 1991Credibility and trust in risk communication 2011Examining the Role of Social Media in Effective Crisis Management 2009Challenges and obstacles in sharing and coordinating information during multi-agency disaster response: Propositions from field exercises 2019Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source 2001Storytelling Neighborhood 2017Social Media and Crisis Communication

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