An Entrepreneurial Process to Build a Sustainable Business for Indigenous Craft Revitalization

Abstract

Entrepreneurship is acknowledged as a promising vehicle for driving regeneration and community development in deprived areas. This article presents a participatory case study on the building of an inclusive business for an indigenous community in Taiwan. The participatory case study evolved over five years and provides insights into collaborative partnerships, synergies of craft-design creativity, and entrepreneurship in practice concerning the establishment of a viable community-based business. Based on this unique practical experience, we propose an entrepreneurial process to develop venture opportunities, and apply a case study approach to elaborate on the activities and methods undertaken at each stage of the process. This study is expected to contribute to design research and practical knowledge regarding entrepreneurship and local craft revitalization and serves as a catalyst in encouraging more collective action towards a sustainable future.

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