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Sharing economy: International marketing strategies

Irina V. Kozlenkova, Ju-Yeon Lee, Diandian Xiang, Robert W. Palmatier

2021-02-15articleJournal of International Business Studies93 citationsclosed

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Sharing Economy and Platforms Service and Product Innovation Digital Platforms and Economics

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Citations in this library

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References

2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

1993Cultures and Organizations: Software of the Mind.

2017Exchange and Power in Social Life

1997Motivation and Personality

1965Exchange and Power in Social Life.

2005Social Exchange Theory: An Interdisciplinary Review

1993Motivation and personality

1962Toward a Psychology of Being

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2024Enhancing the Combined-TAM-TPB model with trust in the sharing economy context: A meta-analytic structural equation modeling approach

2021Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies

2022Innovation in the sharing economy: A framework and future research agenda

2022Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context

2022A systematic review of trust in sharing accommodation: progress and prospects from the multistakeholder perspective

Details

Year2021

Typearticle

VenueJournal of International Business Studies

Languageen

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Identifiers

doi10.1057/s41267-020-00393-z

openalex_workW3130057178

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