E-Ticketing as a New Way of Buying Tickets: Malaysian Perceptions

Ainin Binti Sulaiman · Josephine Ng · Suhana Mohezar

75 citations0/0 files storedJournal of Social Sciences

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The main aim of the study is to identify e-ticketing trends among urban communities particularly in Kuala Lumpur. This study investigates the usage trends and patterns of e-ticketing. In addition, the study also focused on the customers’ perspectives towards e-ticketing in terms of its usefulness, reliability, security, convenience and efficiency. The study also examines the impact of demographic variables on e-ticketing adoption towards e-ticketing. A survey was carried out among Internet users in Kuala Lumpur. Questionnaires were distributed randomly to 500 people. Kuala Lumpur was chosen as it has the highest number of Internet users. The study found that e-ticketing is not a new phenomenon as nearly fifty percent of the respondents have been buying tickets online for the past two years and purchasing airline tickets seems to dominate the online ticketing services. It was also discovered that convenience and ease of use are among the factors that motivated the respondents to purchase tickets online. The study also revealed that online ticket purchasers are the young, educated and with higher income bracket.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 2001Hedonic and utilitarian motivations for online retail shopping behavior 1999Building consumer trust online 2001A Trust Model for Consumer Internet Shopping 1999A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness 2001Shopping Online for Freedom, Control, and Fun

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