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In this paper I consider a class of a gradual adjustment rules. I discuss conditions under which such a rule can be considered as an attempt to maximize a utility function. I also demonstrate that the optimal adjustment rule does not exists, i. e. no adjustment rule allows to arrive at the optimal choice for all environments. This gives support to Herbert Simon’s (1990) view that lHuman rational behavior ... is shaped by a scissors whose two blades are the structure of task environments and the computational capabilities of the actor.j
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