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Importance of offline service quality in building loyalty of OC service brand · Study

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ArticleImportance of offline service quality in building loyalty of OC service brand

Joonyong Park2021

Article2021

Importance of offline service quality in building loyalty of OC service brand

Joonyong Park · Renee B. Kim

36 citations·0/0 files stored·Journal of Retailing and Consumer Services

No readable copy stored yet — this record is metadata only.

Customer Service Quality and Loyalty Digital Marketing and Social Media Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 36 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1951Coefficient Alpha and the Internal Structure of Tests 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2015A primer on partial least squares structural equation modeling (PLS-SEM)2014A primer on partial least squares structural equation modeling (PLS-SEM)1999Whence Consumer Loyalty?2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1999Whence Consumer Loyalty?

Cited by

2021How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

Details

Year2021

Typearticle

Published2021-02-21

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations36

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1016/j.jretconser.2021.102493

openalex_workW3132858804

Links

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