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This study aims to analyse how psychological factors related to the Covid-19 lockdown affected wine consumption frequency among Iberian consumers. To achieve this goal, data collected from an online survey in Europe was used, comprising 4489 observations for Portuguese and Spanish samples. Using an ordered probit model, the wine consumption frequency is analysed as a function of a set of explanatory variables related to psychological factors and also sociodemographic variables, motivations related variables, and consumption characterization. Results allowed us to conclude that the fear of isolation was important for Spanish respondents to increase the probability of rising the frequency of consumption of wine, while in Portugal the fear of an economic crisis was the psychological factor leading to a higher consumption frequency. In both countries, psychological factors have influenced the frequency of wine consumption during the lockdown due to Covid-19. However, the impact of Covid-19 was felt differently in Spain and Portugal, with differences both in psychological and behavioural attitudes that have influenced the frequency of wine consumption that could indicate also significative cultural differences.
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