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The creative economy sector has an important role in driving the economy of Malang town. This is shown by the significant development of the creative economy so that Malang town was successfully chosen by Bekraf as the Role Model for Indonesia's Creative City 2019. However, the toughest challenge today is the disruptive technology era that urge high quality human resources who master technology and the Covid-19 pandemic which has caused the marketing performance of SMEs based on the creative economy to decline drastically. The purpose of this study was to determine the effect of digital marketing and networks on marketing performance of the SMEs based on the creative economy in Malang during the Covid-19 pandemic. A total of 100 creativepreneurs have been selected by accidental-purposive sampling as the research sample. Respondent perception data obtained from distributing questionnaires were analyzed using SEM-PLS analysis. The results showed that both digital marketing and networks had a strong positive impact on marketing performance. In order to make the results of digital marketing practices to be more fruitful, creativepreneurs still have to think about incentive programs that attract customers in every promotion. This can be done through synergistic collaboration with academics, for example through internship students or street vendors or community partnership programs or community service programs, as well as programs set up by campus-owned business incubators.
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