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The evolving role of artificial intelligence in marketing: A review and research agenda
16 references·3 citing·40 second hop
The evolving role of artificial intelligence in marketing: A review and research agenda (2021)The evolving role of artificial intellige…The art of writing literature review: What do we know and what do we need to know? 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(2024)AI-powered marketing: What, w…Literature reviews as independent studies: guidelines for academic practice (2022)Literature reviews as indepen…Writing an impactful review article: What do we know and what do we need to know? (2021)Writing an impactful review a…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology75,250 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View148,734 cited
  • 2003Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness20,823 cited
  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review16,627 cited
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  • 2018Artificial Intelligence in Service3,978 cited
  • 2019How artificial intelligence will change the future of marketing3,472 cited
  • 2020

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The art of writing literature review: What do we know and what do we need to know?
2,952 cited
  • 2014Technology acceptance model: a literature review from 1986 to 20132,620 cited
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