SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Geography as branding: Descriptive evidence from Taobao · Study

ArticleShelves

ArticleGeography as branding: Descriptive evidence from Taobao

Pradeep K. Chintagunta2021

Article2021

Geography as branding: Descriptive evidence from Taobao

Pradeep K. Chintagunta · Junhong Chu

19 citations·0/0 files stored·Quantitative Marketing and Economics

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Global trade and economics Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

2003Gravity with Gravitas: A Solution to the Border Puzzle 2000Information Rules: A Strategic Guide to the Network Economy 1999Information Rules: A Strategic Guide to the Network Economy 2004Trade Costs 2004Building Effective Online Marketplaces with Institution-Based Trust 1983Premiums for High Quality Products as Returns to Reputations 2000Measuring Trust*2001Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Cited by

2022Is Social Trust a Governance Mechanism? Evidence From Dividend Payouts of Chinese Firms 2021“Meet Me Halfway”: The Costs and Benefits of Bargaining

Details

Year2021

Typearticle

Published2021-02-13

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations19

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s11129-020-09232-9

openalex_workW3133339401

Links

Imported from OpenAlex (CC0) — nothing here is generated.