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Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country
16 references·0 citing·49 second hop
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References

  • 2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods2,575 cited
  • 2015Competitive Advantage through Engagement1,182 cited
  • 2018The interplay of strategic and internal green marketing orientation on competitive advantage384 cited
  • 2018Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance330 cited
  • 2014The halal phenomenon: An extension or a new paradigm?239 cited
  • 2017Green Marketing as the Source of the Competitive Advantage of the Business200 cited
  • 2013Islamic marketing – a challenger to the classical marketing canon?197 cited
  • 2017The influence of entrepreneurial, market, knowledge management orientations on cleaner production and the sustainable competitive advantage179 cited
  • 2016Marketing resources, performance, and competitive advantage: A review and future research directions179 cited
  • 2017Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage169 cited
  • 2016Employer Branding Revisited160 cited
  • 2012The new wave of transformational Islamic marketing155 cited
  • 2016Sustainability in the Global Wine Industry: Concepts and Cases134 cited
  • 2019Research Challenges in Digital Marketing: Sustainability

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127 cited
  • 2018A place-based developmental regional industrial strategy for sustainable capture of co-created value126 cited
  • 2018Environmental management practices for sustainable business models in small and medium sized hotel enterprises124 cited
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