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Exploring the Disconnects Between CPA Firms and Millennials as it Relates to Tax Preparation
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References

  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
  • 2013Qualitative inquiry & research design : choosing among five approaches12,068 cited
  • 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites9,932 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2009Born digital: understanding the first generation of digital natives2,001 cited
  • 2006Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before1,299 cited
  • 2010New Generation, Great Expectations: A Field Study of the Millennial Generation1,132 cited
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  • 2010Millennials at Work: What We Know and What We Need to Do (If Anything)537 cited
  • 2016Generation X vs. Generation Y – A decade of online shopping520 cited
  • 2013On Brands and Word of Mouth460 cited
  • 2000Value-based marketing364 cited
  • 2015Understanding the Millennial Generation324 cited
  • 2008Self-Entitled College Students: Contributions of Personality, Parenting, and Motivational Factors301 cited

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2015
Millennial (Gen Y) Consumer Behavior Their Shopping Preferences and Perceptual Maps Associated With Brand Loyalty
171 cited
  • 2012Leading a Multigenerational Workforce: Strategies for Attracting and Retaining Millennials86 cited
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