References

• 2017Economic and Political Weekly8,972 cited
• 1987Doing Gender8,939 cited
• 2004Undoing Gender5,550 cited
• 1988BARGAINING WITH PATRIARCHY3,063 cited
• 2001Description and Prescription: How Gender Stereotypes Prevent Women's Ascent Up the Organizational Ladder2,479 cited
• 2019Gender inequality and restrictive gender norms: framing the challenges to health1,161 cited
• 2007Undoing Gender916 cited
• 2009From Doing To Undoing: Gender as We Know It402 cited
• 2019The future of marketing379 cited
• 2009Understanding consumption and entrepreneurship in subsistence marketplaces232 cited
• 2018Inclusive Business at the Base of the Pyramid: The Role of Embeddedness for Enabling Social Innovations227 cited
• 2012Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy222 cited
• 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India206 cited
• 2006Voices Unheard: The Psychology of Consumption in Poverty and Development181 cited
• 2014Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems146 cited