Unified theory of acceptance and use of technology model for user acceptance analysis of Bitcoin

Abstract

Bitcoin is a virtual currency that has advantages in terms of security because every transaction is governed by a cryptographic algorithm. Bitcoin can be considered a global currency because its use is distributed throughout the country via the internet. Bitcoin is still not very popular in Indonesian society, therefore it will be analyzed how much Bitcoin acceptance in Indonesia uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model. The measured variables are Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Behavior intention, Use Behavior. The results of the study can be said that the acceptance of Bitcoin among Indonesian people is still low because the results are still below 50%. This study aims to determine the factors that influence the use of Bitcoin on user behavior.

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