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The Influence of Experiential Marketing and Location on Customer Loyalty · Study

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ArticleThe Influence of Experiential Marketing and Location on Customer Loyalty

Euis Soliha2021

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Articlegold2021

The Influence of Experiential Marketing and Location on Customer Loyalty

Euis Soliha · Ajeng Aquinia · Kristina Anindita Hayuningtias · Kartiko Rizkika Ramadhan

32 citations·0/0 files stored·Journal of Asian Finance Economics and Business

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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2024Hospital Customer Competition Issues are being addressed through Confirmation Factor Analysis on Experiential Marketing, Brand Trust, and Loyalty 2023The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable 2023Adoption of Metaverse Platform for Experiential Marketing & Customer Relationship Management 2022Modern Retail Marketing Mix Analysis of Customer Loyalty With Buying Decisions as an Intervening Variable

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Year2021

Typearticle

Published2021-03-30

VenueJournal of Asian Finance Economics and Business

ISSN-L2288-4637

Languageen

Citations32

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.13106/jafeb.2021.vol8.no3.1327

openalex_workW3134213454

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