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Between Myth and Brand. Aspects of Myth in Marketing Communication
16 references·0 citing·33 second hop
Between Myth and Brand. Aspects of Myth in Marketing Communication (2020)Between Myth and Brand. Aspects of Myth i…How brands become icons: the principles of cultural branding (2005)How brands become icons: the …Marketplace Mythology and Discourses of Power (2004)Marketplace Mythology and Dis…Religion explained: the evolutionary origins of religious thought (2002)Religion explained: the evolu…Bringing Ritual to Mind (2002)Bringing Ritual to MindWhy God won't go away: brain science and the biology of belief (2001)Why God won't go away: brain …Cognitive templates for religious concepts: cross-cultural evidence for recall of counter-intuitive representations (2001)Cognitive templates for relig…The modularity of thought and the epidemiology of representations (1994)The modularity of thought and…Origins of the modern mind: three stages in the evolution of culture and cognition (1992)Origins of the modern mind: t…Women, Fire, and Dangerous Things: What Categories Reveal about the Mind (1988)Women, Fire, and Dangerous Th…Women, Fire, and Dangerous Things (1987)Women, Fire, and Dangerous Th…The Ritual Process: Structure and Anti-Structure (1976)The Ritual Process: Structure…Morphology of the Folktale (1968)Morphology of the FolktaleThe Savage Mind. (1967)The Savage Mind.The Rites Of Passage (1961)The Rites Of PassageMorphology of the folktale (1958)Morphology of the folktaleThe Hero with a Thousand Faces (1949)The Hero with a Thousand FacesMysticism, a Study in the Nature and Development of Man's Spiritual Consciousness (1930)A Study of History (1934)Nature of the Physical World (1958)The Causes and Consequences of a Need for Self-Esteem: A Terror Management Theory (1986)Handbook of Interview Research (2001)Handbook of Positive Psychology (2001)Thought and language (1962)The Selfish Gene (1976)Frames of Mind: The Theory of Multiple Intelligences (1984)Coevolution of neocortical size, group size and language in humans (1993)Niche construction, biological evolution, and cultural change (2000)Towards a unified science of cultural evolution (2006)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)River Magic: Extraordinary Experience and the Extended Service Encounter (1993)Identity and agency in cultural worlds (1999)Darwin's Cathedral (2002)Why Do People Need Self-Esteem? A Theoretical and Empirical Review. (2004)God Is Watching You (2007)Poetics and Performances as Critical Perspectives on Language and Social Life (1990)The four elementary forms of sociality: Framework for a unified theory of social relations. (1992)Boundary Crossing and Boundary Objects (2011)Voices of Modernity (2003)The Function of Fiction is the Abstraction and Simulation of Social Experience (2008)Methodology of the Oppressed (2010)The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster (1993)Toward a Theory of Social Practices (2002)Qualitative methods for health research (2009)On Two Metaphors for Learning and the Dangers of Choosing Just One (1998)Representativeness Revisited: Attribute Substitution in Intuitive Judgment (2002)Core affect and the psychological construction of emotion. (2003)Understanding and Validity in Qualitative Research (1992)The contemporary theory of metaphor (1993)Genre, Intertextuality, and Social Power (1992)
this work references cited by second hop

References

  • 1987Women, Fire, and Dangerous Things12,688 cited
  • 1988Women, Fire, and Dangerous Things: What Categories Reveal about the Mind7,367 cited
  • 1976The Ritual Process: Structure and Anti-Structure6,725 cited
  • 1961The Rites Of Passage4,044 cited
  • 1949The Hero with a Thousand Faces3,786 cited
  • 1967The Savage Mind.2,473 cited
  • 1992Origins of the modern mind: three stages in the evolution of culture and cognition2,427 cited
  • 2002Religion explained: the evolutionary origins of religious thought1,945 cited
  • 1958Morphology of the folktale1,728 cited
  • 1968Morphology of the Folktale1,560 cited
  • 2005How brands become icons: the principles of cultural branding1,287 cited
  • 1994The modularity of thought and the epidemiology of representations695 cited
  • 2002Bringing Ritual to Mind541 cited
  • 2001Why God won't go away: brain science and the biology of belief533 cited
  • 2001Cognitive templates for religious concepts: cross-cultural evidence for recall of counter-intuitive representations509 cited
  • 2004Marketplace Mythology and Discourses of Power

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