Digital Business Transformations

Abstract

This chapter is designed with the aim of analyzing digital business transformations (i.e., digital transformations that companies decide to start in order to respond to market changes). Nowadays, these changes are due to the affirmation of a new paradigm of doing business that is strongly characterized by the role of information and communications technologies (ICT) and information and communication infrastructures (ICI). This has led to the point that digital business transformations are increasingly being considered as a topic exclusively related to information technology and engineering fields of research. In contrast with the above promise, the present research aims to investigate digital business transformations according to a managerial perspective that is often sacrificed in practice. The preponderant role of technologies often leads—in an incorrect way—to neglect the basic concepts of management that, on the other hand, persist in change and, indeed, constitute the backbone of change itself.

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