The impact of technology on the human decision‐making process

Abstract

This article, in the field of behavioral economics, deals with the impact of technology on the human decision-making process. Many companies worldwide offer technologies (platforms, devices, search engines, etc.) that purport to help a person in the various phases of decision making but still leave the final decision in the hands of the human being. Technologies may help a person make more intelligent and informed decisions, but they may also expose a person to many decision-making biases. We review the leading factors that cause decision-making biases due to the use of technologies and build a theoretical model for analyzing technologies that examines the feasibility of using them for decision making. We also demonstrate the implementation of this model on products of four well-known companies: Google, ProQuest, MobilEye, and Waze. Our model contributes to the literature on the impact of technology on human decision making and provides an important basis for future research on this topic.

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