Role of ICT in emancipation of digital entrepreneurship among new generation women

Anuja Shukla · Priyanka Kushwah · Eti Jain · Shiv Kumar Sharma

66 citations0/0 files storedJournal of Enterprising Communities People and Places in the Global Economy

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Entrepreneurship Studies and Influences SMEs Development and Digital Marketing Gender and Technology in Education

Abstract

Purpose The role of information and communications technology (ICT) has been tested in various contexts of online shopping and the results show that ICT has successfully transformed the way of doing business. This study aims to propose that if women have adequate internet skills, namely, operative, informational and creative skills, their entrepreneurial intentions will be high. Design/methodology/approach This is descriptive research. The data was collected from 246 university students and analyzed using PLS-SEM. Findings The results of the study show that students belonging to entrepreneurial backgrounds have a positive attitude toward entrepreneurship. The impact of internet skills was mixed on the relationship of entrepreneurial attitude and entrepreneurial intention. Research limitations/implications The sample was not generalized as the sample consisted of urban and internet-using women. Future research can test the model for rural women entrepreneurs or usage of m-commerce for the same. Practical implications The results of the study show that women having the skills to operate the internet have higher intentions to become an entrepreneur. Thus, the e-commerce web-space can use the results to influence women of the new generation to use available tools in their journey of entrepreneurship. Social implications Women are an indispensable part of society. Empowering them will not only improve their confidence but will also strengthen the pillars of society. Originality/value Extensive research work has been done in the context of women entrepreneurship. The study is a novel attempt to test the effects of internet skills on entrepreneurial intention among new generation women. The results will be very much useful for future research and will extend the body of academic literature.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 66 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2000The Promise of Entrepreneurship as a Field of Research 2009Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions 2016Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship 2011Contextualizing Entrepreneurship—Conceptual Challenges and Ways Forward 2012The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications 2009Which factors affect entrepreneurial intention of university students?2009Entrepreneuring as Emancipation

Cited by

2023Female digital entrepreneurship: a structured literature review 2024Innovating business practices: The impact of social media on fostering gender equality and empowering women entrepreneurs 2023Mapping the field of digital entrepreneurship: a topic modeling approach 2024Unraveling the determinants of digital entrepreneurial intentions: do performance expectancy of artificial intelligence solutions matter?

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.