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Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics
14 references·0 citing·50 second hop
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References

  • 1990An alternative "description of personality": The Big-Five factor structure.6,631 cited
  • 2014Beyond the hype: Big data concepts, methods, and analytics4,222 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2017Social media analytics – Challenges in topic discovery, data collection, and data preparation806 cited
  • 2014Big Questions for Social Media Big Data: Representativeness, Validity and Other Methodological Pitfalls775 cited
  • 2018Social media big data analytics: A survey433 cited
  • 2010Revised NEO Personality Inventory317 cited
  • 2020Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States268 cited
  • 2017Using Big Data as a window into consumers’ psychology166 cited
  • 2018Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content124 cited
  • 2017Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter118 cited
  • 2020Toward consumer perception of cellphones sustainability: A social media analytics64 cited
  • 2020Investigation of customer churn insights and intelligence from social media: a netnographic research26 cited
  • 2020Predicting Reputation in the Sharing Economy with Twitter Social Data

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