Workbronze2021

The Influence of Entrepreneurial Orientation on Marketing Performance Small and Medium Enterprises (SMEs) in Kuningan Regency Mediated by Creativity of Marketing Program

Tatang Rois · Neng Evi Kartika · Aris Budiman · Munir Nur Komarudin · Wely Hadi Gunawan

6 citations0/0 files storedUniversitas Kuningan International Conference on Social Science, Environment and Technology (UNiSET)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Entrepreneurship Studies and Influences Marketing and Advertising Strategies SMEs Development and Digital Marketing

Abstract

Research on the effect of entrepreneurial orientation on marketing performance has been carried out a lot, it's just that more is done in developed countries. This study aims to determine whether entrepreneurial orientation has an influence on marketing performance by including an intervening variab

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.