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Perilaku Konsumen (Consumer Behavior)
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Perilaku Konsumen (Consumer Behavior) (2018)Perilaku Konsumen (Consumer Behavior)Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana) (2022)Effect of promotion, perceive…Conceptual Model of Relationship between Trust, Perceived Risk, Price Dispersion, E-WOM, Perceived Value, and Online Transaction Intention (2021)Conceptual Model of Relations…The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB) (2016)The Influence of Personality,…Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia (2016)Effect of Consumer Ethnocentr…A contemporary higher education student-choice model for developed countries (2007)Determinants of higher education choices and student satisfaction: the case of Poland (2011)Investigating factors that influence social presence and learning outcomes in distance higher education (2011)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Behavior: Building Marketing Strategy (2010)Riset Pemasaran Dan Konsumen (2013)INTENTION TO PURCHASE LOCAL FOOD PRODUCTS AMONG INDONESIAN YOUNG CONSUMERS (2020)Indonesian Generation Z Consumer Ethnocentrism on Food and Beverage Product (2022)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)PENGANTAR PENELITIAN DALAM PENDIDIKAN (2004)Causal Relationships between Perceived Enjoyment and Perceived Ease of Use: An Alternative Approach (2006)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Enhance green purchase intentions (2012)
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  • 2016Effect of Consumer Ethnocentrism and Perceived Quality of Product on Buying Behavior of Domestic and Foreign Food Products: A Case Study in Pekanbaru, Riau, Indonesia15 cited
  • 2016The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB)11 cited
  • 2022Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana)9 cited
  • 2021Conceptual Model of Relationship between Trust, Perceived Risk, Price Dispersion, E-WOM, Perceived Value, and Online Transaction Intention5 cited

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