Analisis Faktor-Faktor yang Mempengaruhi Minat UMKM Terhadap Penggunaan Uang Elektronik Di Kota Padang

Reno Fithri Meuthia · Rangga Putra Ananto · Zalida Afni

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing Financial Literacy and Behavior

Abstract

The purpose of the study is to identify the intention to use e-money for SME owners in Padang, West Sumatra. We used the modification of UTAUT model and added Power Distance and Long Time Orientation as new variables. Data were gathered from 128 SME owners who never use e-money in their business activities. Data obtained were analyzed using multiple linear regression analysis for hypotheses testing. The results showed that Social Influence was the most strongly affected behavioral intention to use e-money followed by Performance Expectancy, Power Distance and Effort Expectancy.

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2007Research Methods for Business 2009Understanding consumer acceptance of mobile payment services: An empirical analysis 2015A critical review of mobile payment research 2012Interactive media usage among millennial consumers 2015The Integrated Model on Mobile Payment Acceptance (IMMPA): An empirical application to public transport 2015Exploring E-Payment Adoption in Vietnam and Taiwan 2013Adoption Behavior of E-Money Usage

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