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Valuation of New Trademarks · Study

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ArticleValuation of New Trademarks

Po‐Hsuan Hsu2021

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Valuation of New Trademarks

Po‐Hsuan Hsu · Dongmei Li · Qin Li · Siew Hong Teoh · Kevin Tseng

58 citations·0/0 files stored·PolyU Institutional Research Archive (Hong Kong Polytechnic University)

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Financial Reporting and Valuation Research Intellectual Property Law Intellectual Property and Patents

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202412 bcch

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2021Unpatented innovation and merger synergies 2022Brand equity and corporate debt structure 2021The costs and benefits associated with inventor CEOs 2021Trademark and IPO underpricing 2023Trademarks and the cost of equity capital 2024Innovation Under Pressure 2023Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices

Details

Year2021

Typearticle

Published2021-02-26

VenuePolyU Institutional Research Archive (Hong Kong Polytechnic University)

Languageen

Citations58

Files0 public / 0

ShelfFinancial Reporting and Valuation Research

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doi10.1287/mnsc.2020.3887

openalex_workW3134861469

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